Ms. Afrika Abney is a seasoned consultant with over 18 years of experience in digital marketing, specializing in email and social media marketing. She has successfully assisted small businesses and nonprofits, including Esther Productions, Inc., by implementing effective email marketing strategies nationwide. Since 2009, Ms. Abney has also provided comprehensive social media marketing services for organizations such as Malcolm X Drummers and Dancers and BZB International, leveraging various platforms to promote events and enhance brand visibility. With a strong focus on utilizing social media to connect and engage audiences, she expertly shares her insights and offerings as a consultant, making her a valuable asset in the digital marketing landscape.
“Marketers are responsible for promoting products or services, identifying target audiences, creating marketing campaigns, analyzing market trends, and generating leads or sales through various channels such as advertising, social media, and content marketing.
Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by setting deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.”
Digital Marketing
"Digital Marketing is an umbrella term and includes all types of marketing activities while social media marketing is one aspect of digital marketing and focuses primarily on the use of marketing on social media platforms."
As a consultant, Ms. Afrika Abney focuses on the use of marketing using social media platforms to share information about herself as a consultant.
Email Marketing
Ms. Afrika Abney offers email marketing for 18+ years to small businesses and nonprofits like Esther Productions, Inc. Services extend nationwide.
Social media marketing
Ms. Afrika Abney began providing social media marketing services in 2009. She has provided social media marketing services for Malcolm X Drummers and Dancers, BZB International and Esther Productions, Inc. She uses social media platforms to post information regarding events that were hosted by Malcolm X Drummers and Dancers, BZB International and Esther Productions, Inc.
Ms. Abney also uses social media to market her own work.